Client: WWF-Canada
Project: “Nature Sans Plastique” Campaign
Year: 2019
This project was a collaboration with WWF-Canada’s Quebec and Ontario offices as well as Ocean Wise, based in BC. We created a bilingual, nationwide campaign that would encourage Canadians to organize and participate in waterway cleanup projects.
We were responsible for putting together the entire campaign, from naming (“Nature Sans Plastique” in QC, “Nature Sans Plastic” elsewhere in Canada), to developing the brand, and producing all aspects the deliverables.
Deliverables included two TV spots (one in French, one in English), two radio PSAs (one in French, one in English), and series of digital and print advertising.
The TV spots featured kinetic type. Watch the English version below:
Paste-up posters were seen across Ontario:
The digital advertising strategy included banner ads as well as posts on Facebook and Instagram (click to play):
Large-format print and digital billboard OOH advertising was seen on highways and malls across Canada, including Dundas Square in Toronto.
This project has been selected as a finalist by the prestigious Idéa Awards. This campaign’s success is in huge part due to the trust and thoughtful collaboration provided by our teammates at WWF-Canada and Ocean Wise.
